Garden – the Center for Finnish Fashion – is strongly focused on showcasing central names on the Finnish fashion circuit along with rising stars. Imagined as an intimate garden, guests are welcomed to experience a nice curated collection of Finnish fashion brands such as Samuji, Arela, Nomen Nescio, Halo, Terhi Pölkki, R-Collection and éN Hats.
Central to the design was the idea of dissolving the Gardens’ individual spatial and functional needs and organizing them within a visible grid. The grid allows flexible program split and expansion of shops. The grid is an infrastructural backbone where one square forms one rental unit.
A total of 11 shops and 3 restaurants, each tailored to their specific needs, are densely clustered around an open plaza with a skylight. The enormous amount of skylight allows guests to follow the changes in weather, daylight and seasons – making the natural conditions an integral part of the fashion experience.
In the Garden, visitors have an opportunity to walk through and experience a variety of natural materials which draw parallels to gardens or public plazas. In addition to the spatial design, we have also designed a series of concept fixtures for the shops.