Garden – The Center for Finnish Fashion is strongly focused on showcasing central names on the Finnish fashion circuit along with rising stars. Imagined as an intimate garden, guests are welcomed to experience a nice curated collection of Finnish fashion brands such as Samuji, Arela, Nomenescio, Halo, Terhi Pölkki, R-Collection and éN Hats.
Central to the design was the idea of dissolving the Gardens’ individual spatial and functional needs and organizing them within a clearly visible grid. The grid allows flexible program split and expansion of shops. The grid is an infrastructural backbone where one square forms one rental unit.
A total of 11 shops and 3 restaurants, each tailored to their specific needs, are densely clustered around open plaza with a skylight. The huge skylight allows guests to follow the changes in weather, daylight and seasons – making the natural conditions an integral part of the fashion experience.
In the Garden visitors have the opportunity to walk through and to experience a variety of natural materials which draw parallels to gardens or public plazas.
In addition to the spatial design we have also designed a series of concept fixtures for the shops.