We were commissioned to develop a new retail concept and fixtures that would serve the renewed commercial concept for Iittala stores. New "Iittala & co" store concept incorporates more Fiskars Group owned customer brands into the Iittala store assortment. This more holistic lifestyle offering includes products from Arabia, Rörstrand, Fiskars, Hackman, Moomin, etc. alongside the prestigious Iittala design classics.

Big emphasis in the design was placed on furniture modularity and scalability that allow the fixtures to be adapted to different setups from smaller shop-in-shop installations to larger brick & mortar store implementations.

Visual look for the interior concept is quite calm with a distinct nordic functionality rooted in Scandinavian minimalism. Discreet looks allow for visual sustainability alongside long lasting and maintainable materials. Lot of room is preserved for visual merchandising and graphical elements that allow the look of the store to be updated easily. We also designed a matching visual merchandising tools, shopfront guidelines and instore communication elements that follow the design language of the fixtures.